Innovation is a very important stage for any kind of commercial enterprise nowadays, we are form of fed up to listen anywhere innovate in any other case die, innovation is closely associated with generation, there’s a time whilst we face incredibly like a quandary inside the innovation curve. regardless of if it is a product, provider, advertising, software, capacity or lateral.what is definitely hidden in the very center of this concept? we have to answer numerous questions, of direction many questions rise up while we’re speakme approximately this, however we will summarize these: How can you’re making an financial decision about technology? how to transfer a era into an innovation? What distinguishes sustainable from disruptive technologies? Which factors determine about the innovations to pursue? what is feature for a hit innovations? how will you efficaciously design the manner of innovation? how are you going to accelerate the product improvement technique effectively (inside an innovation cooperation)? What determines the alternate from closed to open innovation? a way to decorate the creativity of a enterprise and consist of expertise from the out of doors? once we have asked ourselves those questions we should understand what level are we into now? where are we focusing our efforts, are we using peacemaker generation, key technology, basic technology, or a former generation?Sustainable technology enhance the overall performance of hooked up products, along the dimensions of performance that mainstream customers in principal markets have traditionally valued in the other hand Disruptive technologies carry to market a completely one of a kind price proposition than have been to be had formerly. they have got features that a few fringe (and usually new) clients value, based on this we are able to say that Disruptive technologies are typically inexpensive, less difficult, smaller, and, frequently, greater convenient to apply, by introducing a new performance size to the product and consequently creating a brand new market amongst non-purchasers or via supplying a really less high-priced solution – often in trade off for reduced performance, say, concentrated on customers who do no longer cost the more capabilities/excessive performance of the prevailing product or really cannot come up with the money for it (low-give up disruptive innovation).Disruptive technology are only relevant in insignificant or new present markets result in worse product performance, at least near-term below-perform set up merchandise in mainstream markets, are bothered with a excessive degree of uncertainty and threat.The result of that is the incumbents abide by way of the set up era and keep away from to cannibalize their income by way of disruptive technology or respectively to enter unprofitable markets. consequently, they block themselves the get admission to to new growth markets or pass over the development (incumbent inertia), this bring about what is referred to as the innovator dilemma.Advices for innovation control is going to a few very essential tiers, first from the executive stage, there hast to be an adjustment of the organizational shape, 2d, application of the discovery primarily based planning, and preparatory control of the portfolio with strategic alternatives. once we installation the government stage, we have to attempt our attention to the Disruptive era Scanning, what we mainly do here is a definition and evaluation of the value chain opposition industry value structure, an assessment of a new technology toward disruptive traits and a Trajectories mapping assessment relating the prevailing cost chain.And the third level is developing the possibilities and commercial enterprise fashions and this consist on Mapping of the new cost networks, identity of possibilities and development of good enough enterprise models and the formula of a portfolio with strategic alternatives. Doing so our innovation curve will no longer experience harm or vital alteration as a way to end result on many problems.